Are you a brand with a cause? I know you are probably thinking you are in business to make a profit, provide value, and all that jazz. Seriously, does your business align with a cause that absolutely helps those in need? If it does, then good for you. If it doesn’t, you are missing out, and you should seriously consider it.

We all know that giving to a charity is a good deed and can be a great marketing strategy, but it is more than just marketing. When you come from a place of service and you give back, it only enhances your brand and it makes you feel good. If you are passionate about a particular charity or organization, by all means, please give back in a way that will help their organization grow. I am very passionate about several organizations, and one of my favorite is “Stop The Violence” for the simple fact, I lost my sister to a random and senseless act of violence. So you see, when you give back of your time and money, it becomes a win-win for everyone.

Some studies have shown that more than 80 percent of Americans think positively of brands that support a charity or cause they are passionate about. Almost 70 percent have said they would pay more for a product if it is associated with a cause and/or charity that they care about. If you really think about it, if all things are equal with regard to quality and price, consumers will choose the business that is aligned with their values and their passion.

We all want to feel a part of something bigger than we are, and we want to feel valued. However, when you build a strong, visible brand, you can create more opportunity to influence others to help causes you are so passionate about. This will automatically put you in a better position to help others in times of need.

When you can use your brand and influence to help others, everyone will be better for it.