The holidays are upon us, and there is no escaping them. As I contemplate what I love about the holidays, I must confess that shopping is not one of favorite things. It isn’t that I hate giving people things or that I’m not generous. It’s just that the materialism of the whole thing really weighs me down. After my 15th trip to Target or my 5th Amazon order of the season, shopping just starts to feel meaningless. What is this stuff? Does the person I’m buying for need it? Where did my money just go? What multinational, billion-dollar corporation did I just stuff the pockets of?
I know I’m not the only person looking for a more meaningful way of giving, and so I offer up a solution: shop local. There are several reasons to shop local this season. The gifts are more likely to be unique or one-of-a-kind. Shopping local helps support your local economy. It helps support an artisan, farmer, producer, or craftsman, therefore ensuring that these members of our community have a better holiday season. Finally, the gifts will seem thoughtful and creative.
My 30+ person extended family does a Pollyanna-style gift exchange every Christmas, and last year the gift I contributed was a locally themed basket of goodies, which included goat’s milk soap, locally produced wine, jam, peanuts, and other items representative of Hampton Roads. My cousin Sara ended up getting the basket, and I told her if she didn’t like it, I would switch gifts with her. To my delight she loved it! She even texted me a few months later when her soap ran out, asking where she could buy more. She appreciated the thought, creativity, and uniqueness of the gift. She didn’t mind that it wasn’t the latest and greatest piece of technology or a gift card to her favorite store or that it didn’t hold the highest dollar value. The basket of locally sourced gifts meant way more than that because it represented a half a dozen family-owned companies or producers, all being supported by my local purchases.
Here are some great ways to shop local this season. Many farmers markets are holding special holiday markets including Old Beach Farmers Market on 19th street at the Oceanfront in the Croc’s parking lot, which will have a holiday market on December 15. Additionally the Portsmouth City Farmers Market will be open every Saturday through December 22, the Smithfield Farmers Market will be open for holiday markets on December 1 and 15, and the Virginia Beach Farmers Market on Dam Neck Road is open every day, year round.
Several retail outlets also carry locally produced items, such as Heritage Natural Market on Laskin Road, Westside Produce & Provisions on Colley Avenue, and any of Taste Unlimited’s six locations. You can also sign up for Coastal Farms Co-op, which sources products from over 50 area farms and producers and uses an online ordering system with weekly drop-offs all over Hampton Roads. A co-op membership or CSA subscription would also make a great gift for the person who has everything. And while there is not a lot of variety in fresh produce at the moment, there are still wonderful local food items that make great gifts—like fresh baked bread, homemade dried herb seasoning, jams and jellies, salsas, cheese, honey, peanuts, wine, and more.
So this holiday, skip the long lines at the store and start a shop-local revolution! The person on the receiving end of your gift is sure to be delightfully surprised and possibly inspired to support, shop, and give local themselves next year.
For more information on the markets and businesses listed above, visit www.buylocalhamptonroads.org
Rachel Burns is the owner at The Content Chop Shop, a small shop providing content marketing services to small businesses, designers and nonprofits. She is also the co-owner of Burn Both Ends, which develops and presents educational opportunities and resources for small businesses looking to grow. She is a local to Hampton Roads and a vocal spokesperson for all its myriad advantages, her favorites of which is the Atlantic Ocean. She has been published in The Virginian Pilot, Tidewater Women, and AltDaily, among others. She lives in the Hickory section of Chesapeake with her husband, two pugs and several feral cats.